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Did you know that not all real estate licensees are the same...

Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS are properly called REALTORS. They proudly display the Realtor logo on the business card or other marketing and sales literature. Realtors are committed to treat all parties to a transaction honestly. Realtors subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same Realtor again.

Here are several more reasons to use a Realtor:

Your Realtor can help you determine your buying power

Your financial reserves plus your borrowing capacity. If you give a Realtor some basic information about your available savings, income and current debt, he or she can refer you to lenders best qualified to help you. Most lenders -- banks and mortgage companies -- offer limited choices.

Your Realtor has many resources to assist you in your home search

Sometimes the property you are seeking is available but not actively advertised in the market. It will take some investigation by your agent to find all available properties.

Your Realtor can assist you in the selection process by providing objective information about each property

Agents who are Realtors have access to a variety of informational resources. Realtors can provide local community information on utilities, zoning, schools, etc.

Your Realtor can help you negotiate

There are a myriad of negotiating factors, including but not limited to price, financing, terms, date of possession and often the inclusion or exclusion of repairs and furnishings or equipment. The purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase.


Your Realtor provides due diligence during the evaluation of the property

Depending on the area and property, this could include inspections for termites, dry rot, asbestos, faulty structure, roof condition, septic tank and well tests, just to name a few. Your Realtor can assist you in finding qualified responsible professionals to do most of these investigations and provide you with written reports. You will also want to see a preliminary report on the title of owners or rights of access.


Your Realtor can help you in understanding different financing options and in identifying qualified lenders.

Your Realtor can guide you through the closing process and make sure everything flows together smoothly.

When selling your home, your Realtor can give you up-to-date information on what is happening in the

marketplace and the price, financing, terms and condition of competing properties.

Your Realtor markets your property to other real estate agents and the public

Often, your Realtor can recommend repairs or cosmetic work that will significantly enhance the salability of your property. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your Realtor acts as the marketing coordinator, disbursing information about your property to other real estate agents through a MLS or other cooperative marketing networks, open houses for agents, etc.


Your Realtor will know when, where and how to advertise your property

There is a misconception that advertising sells real estate. The National Association of Realtors studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your Realtor, you do not have to allow strangers into your home.


Your Realtor can help you objectively evaluate every buyer's proposal without compromising your marketing position

This initial agreement is only the beginning of a process of appraisals, inspections and financing -- a lot of possible pitfalls. Your Realtor can help you write a legally binding, win-win agreement that will be more likely to make it through the process.

Your Realtor can help close the sale of your home

Between the initial sales agreement and closing (or settlement), question may arise. The required paperwork alone is overwhelming for most sellers. Your Realtor is the best person to objectively help you resolve these issues and move the transaction to closing.

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