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The Art of Pricing Your Home...

It is critically important to price your home correctly when you first enter the marketplace. The majority of showings on "new" listings occur within the first few weeks. There will be a whole new group of sales agents showing your home to qualified buyers.

Internet & Social Media Tools

Understanding where buyers come from allows "Your Dynamic Duo" team to market your home more effectively.

While buyers use a variety of information sources to learn about homes for sale in their target neighborhoods, it's common knowledge that the vast majority will discover your home with the assistance of a real estate professional and the Internet. That is why it is so important for us to provide a powerful combination of expert real estate and local community representation, along with a dominate internet and social media presence.

Pricing Your Property

Determining the right price for your property is the most critical step in ensuring you get the highest return on your investment in the least amount of time. MLS statistics show that the longer a home is on the market, the lower the sales price. Our job is to help you determine the right price from the beginning, and to position your property so it gets noticed in the market.

The dangers of pricing above market value:

  • Your true target buyers may not see your property because it's listed out of their price range.
  • The buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.
  • It may sit on the market longer and sell for less than asking price, while you continue to pay ownership costs and can't move on with your life.

Here is how we will help you successfully price & position your home for the highest profit:

  • Create a comprehensive marketing plan targeting the most likely buyers.
  • Market your property to other agents, and get their feedback on its price and presentation.
  • Keep you up-to-date on sales activity and market conditions.
  • Analyze current market conditions and sales prices of comparable properties.
  • Discuss your goals & needs to help you get the best price possible in the shortest time.
  • Advise you about ways to make your property more attractive to buyers.